What most coaches don't realize is that if they just figure out how to be relevant, they will never have a client acquisition problem again.
It's actually pretty rare for a coach to be relevant.
Most shy away from it. They try to appeal to a wide audience in case they miss an opportunity.
So they work with executives. And business owners. And lawyers. Or anyone who will pay them.
This is the fastest way to become irrelevant.
Because if you are the coach for everyone, you are the coach for no one.
The most successful coaches I've worked with. The ones pulling in $30k-$50k per month like clockwork, year in, year out - simply do the basics well.
They solve one challenge.
For one specific niche.
With one specific offer.
Because of this, they appeal at a deep level to the people who need them.
And they attract leads and clients effortlessly.
90% of the game is becoming incredibly relevant to a specific group of people.