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People think AI will disrupt coaching.
I think it'll make great coaches even more valuable.
AI commoditized information.
Need a business plan? A marketing strategy? A workout?
Ask AI.
Information isn’t the bottleneck anymore. Execution is.
I hired a boxing coach this year.
Every tutorial I could ever need is free on YouTube.
But YouTube can’t stop me mid-session to fix my footwork or tell me when I’ve dropped my guard.
And it doesn't hold me accountable if I skip a session.
That’s why human coaches will continue to thrive, even if AI coaching becomes free.
AI gives you answers.
A great coach changes your behavior.
In a world where everyone has access to the same information, execution is what separates you.
The coaches who sell information will be replaced.
The coaches who turn it into action are about to have their best decade.
P.S. AI won’t replace you, but it can save you a lot of time doing things in your business that free you up to focus on growth. I enjoyed this guide on using AI to do just that.
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